Your semantic core is the tailored set of buyer-intent prompts Rankry tracks for your brand. It defines what "visibility" means for you, so getting it right is the difference between tracking the questions your buyers actually ask and tracking noise.
When you onboard, Rankry automatically generates a set of prompts tailored to your category, audience, and competitors. You then customize it, adding, removing, and editing prompts, so the core reflects your real market. Every downstream metric is computed from this core.
| Field | What it holds |
|---|---|
| Generated prompts | The starting set tuned to your category. |
| Categories | Buyer-intent buckets the prompts cover. |
| Custom prompts | Prompts you add or edit yourself. |
| Coverage | How well the core spans your buyer questions. |
A B2B team refines their generated core by adding industry-specific phrasing their buyers use and removing consumer-style queries that do not apply. Their visibility data immediately becomes more representative of real demand.