Gemini · AI visibility
Gemini visibility tracker: track your brand in Gemini answers
Rankry asks Gemini your buyers’ questions with Google Search grounding, then records whether Gemini names you, your position, the tone of each answer and the pages it grounded on. Gemini, AI Overviews and AI Mode are tracked as three separate Google surfaces.
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UGC Planner in Gemini
Last 30 days57%+9 pts
Visibility in Gemini
- Position when named#1.2
- Share of voice40%
- Sentiment82/100
- Named most insteadNotion
Sample data
In short
Gemini visibility tracking is measuring how often Google’s Gemini names your brand when people ask it for recommendations, and where you rank in its answer. Rankry asks Gemini your prompts through Google’s Gemini API with Google Search grounding, stores the full answer for every new run, and reports visibility, position, sentiment, the pages Gemini grounded on and the competitors it names.
What it means
What is Gemini visibility tracking?
It is tracking how Gemini answers the questions your buyers ask, and what that means for your brand. Visibility in Gemini is several measurements, each answering a different question.
Mention
Your brand is named in the Gemini answer. Visibility is the share of Gemini answers to your prompts that name you.
Position
Where you sit among the brands Gemini names, in the order the answer ranks or presents them. #1 is the first brand named.
Source
A web page the answer draws on or links to. Your site can be a source while Gemini recommends someone else, and you can be named without being cited.
Sentiment
The tone of each answer about you, labelled Positive, Neutral or Negative from the specific claims Gemini makes about your brand.
Share of voice
Your mentions as a share of all mentions of you and the competitors you track. It shows who Gemini names most among your rivals.
Who wins the prompt
The brands Gemini names instead of you, how often and in what position. Any of them can become a tracked competitor in one click.
Why Gemini is different
Does Gemini use Google Search rankings?
Gemini can ground its answers in Google Search, which ties it more closely to your Google footprint than other chat assistants. It is still a different product from AI Overviews and AI Mode. These are patterns, not guarantees.
Grounded in Google Search
With grounding on, Gemini runs a Google search and builds its answer on the results. Pages that are well indexed and rank for the topic are more likely to be among the sources it uses.
Grounding is decided per answer
Gemini decides when to search. Some answers come from the model alone and have no sources, which is one reason a brand strong in Google can still be missing from Gemini for some prompts.
Three Google surfaces, three answers
Gemini (the assistant), AI Overviews (the summary above results) and AI Mode (Google’s conversational search) each write their own answer and pick sources independently. Strength in one does not guarantee the others.
Your SEO and AI work overlap
Because grounding draws on Google’s index, technical SEO, clear pages and third-party coverage help in Gemini more directly than in engines that use other search providers.
Gemini vs AI Overviews vs AI Mode
| Compared | Gemini | AI Overviews | AI Mode |
|---|---|---|---|
| Where people see it | The Gemini assistant | Above Google’s regular results, for some searches | Its own AI Mode tab in Google Search |
| How Rankry asks | Gemini API with Google Search grounding | Google’s live results via DataForSEO, desktop | Google’s live AI Mode results via DataForSEO, desktop |
| Sources Rankry stores | Grounding source URLs | References inside the overview | References in the answer |
| Location | City, state and country as context in the instruction | Project country or state; Global uses the United States | Project country or state; Global uses the United States |
| Availability | On plans that include it | Plans with Google surfaces; not in Belarus, Iran or Russia | Plans with Google surfaces; not in Belarus, Iran or Russia |
What Rankry tracks
What does Rankry track in Gemini?
Each run records Gemini’s full answer for every prompt, then breaks it down so you can compare runs instead of re-asking by hand.
- Whether Gemini names your brand, prompt by prompt
- Your position when you are named
- Sentiment of every answer: Positive, Neutral or Negative
- The brands Gemini names instead of you, with its reasons
- The pages Gemini grounded its answer on
- The full answer text for every new run
- Every run kept in prompt history, per engine
- Share of voice against your tracked competitors
- Gaps turned into an Action plan and Tasks
Metrics
Which Gemini visibility metrics does Rankry report?
These are the numbers in the product, how each is calculated and what it tells you. Read them for Gemini alone, or next to AI Overviews, AI Mode and the other engines in the Model comparison table.
| Metric | What it means | Why it matters |
|---|---|---|
| Visibility | Share of Gemini answers to your prompts that name your brand. Each answer counts once, whatever your position in it. | Your baseline. If the engine rarely names you, work on coverage before position or tone. |
| Position | Your average rank in Gemini answers that name you. Lower is better: #1 means you are named first. | People read answers top-down. Being the fifth of six brands rarely wins the click. |
| Share of voice | Your mentions divided by the mentions of you plus your tracked competitors. The Compete page can split it by engine. | Shows whether you are gaining or losing ground against the specific brands you compete with. |
| Sentiment | Share of answers naming you whose claims about you read mostly positive. Every answer also gets a Positive, Neutral or Negative chip. | A mention that comes with a caveat or an outdated fact can cost more than it earns. |
| Diversity | How many of the engines you run name you at least once, out of all engines run. | Tells you whether Gemini is one of the engines you are missing from, or one you already win. |
| Sources | The domains Gemini answers cite in your current report, typed You, Competitor, Review, Forum, Reference or Editorial, with status Yours, Gap or Mixed. | Gap sources cite competitors and not you: a concrete list of places to earn a mention. |
| Head-to-head | Your win rate against one tracked competitor on the prompts where you both appear, judged by average position. | Tells you which rival to work on first, and on which prompts they beat you. |
Monitoring over time
Can I track Gemini visibility across countries and languages?
Each Rankry project has one location: a country, a local area for local businesses, or Global. To compare markets, track each market as its own project.
One location per project
For Gemini, the project’s city, state and country are passed as context in the instruction. Global projects get no location line. The number of projects on your account is set by your plan.
Prompts in any language
Rankry generates prompts in English, but you can add or import prompts written in any language, and Gemini answers them as written.
A steady schedule
Reports re-run automatically every day, or every 3 or 7 days if you choose, and new prompts are answered right away.
Every run kept
Prompt history keeps each Gemini answer for your plan’s history window, 90 days by default, with your position, sources and the full answer.
Methodology
How does Rankry measure Gemini visibility?
Through Google’s Gemini API, not the consumer app. Here is how each Gemini number is produced.
- 01
Prompt sent with grounding
Each prompt goes to Gemini through Google’s GenAI SDK with Google Search grounding enabled, exactly as written. No account, no history.
- 02
Search when Gemini chooses
Gemini decides whether to ground the answer in a search. Answers given without one have no sources.
- 03
Location as context
For projects with a location, the instruction says which city, state and country the buyer is asking from. Global projects get no location line.
- 04
One answer per prompt per run
Each prompt is asked once on each run. The trend comes from comparing runs over time.
- 05
Brands and grounding sources read
A separate model lists the brands in the order Gemini ranked them, with its reasons. The grounding source URLs are stored and matched to brands by domain.
- 06
Sentiment and full answer stored
Each answer is labelled Positive, Neutral or Negative from the claims it makes about you, and the full answer is stored for every new run.
Gemini tracking at a glance
| Question | Answer |
|---|---|
| Access | Google Gemini API (GenAI SDK) with Google Search grounding |
| Searches | Gemini decides when to ground an answer |
| Answers per run | One per prompt |
| Location | City, state and country in the instruction; none for Global projects |
| Sources captured | Grounding source URLs |
| Stored per run | Full answer text (every new run), brands in order with reasons, sources, sentiment |
| Schedule | Daily by default; choose every 3 or 7 days. New prompts answered right away |
Prompts to monitor
Which prompts should I track in Gemini?
People use Gemini both like a search box and like a chat. Track a mix of short queries and full questions. Here is a set for our example brand UGC Planner, a deal tracker for UGC creators; Rankry writes a set like this from your site at onboarding.
- 01Best app for UGC creators to track brand deals
- 02How do UGC creators organize brand partnerships?
- 03UGC deal tracker with invoicing
- 04Notion template or a dedicated app for UGC deals?
- 05Top platforms to find UGC brand deals in 2026
- 06Is Collabstr worth it for UGC creators?
- 07How much should I charge for a UGC video?
- 08Tools to manage UGC content usage rights
- 09Billo vs SproutUGC for creators
- 10What apps do full-time UGC creators use?
How to improve
How can I improve my visibility in Gemini?
On Gemini you strengthen the same signals Google rewards in Search, then close the gaps Rankry surfaces. Your SEO and your AI visibility reinforce each other here.
- 01
Fix what stops AI from reading you
Run Rankry’s AI Readiness audit: 36 checks across crawl access, rendering, structured identity, content architecture, citation readiness and freshness, graded A to F. Content that only appears after JavaScript runs is hard for many AI crawlers to read.
- 02
Get indexed by Google, and know what Google-Extended does
Gemini grounds answers in Google Search, so pages need to be crawled and indexed by Googlebot. Google-Extended is a robots.txt token, not a crawler: it controls whether Google may use your content for Gemini training and grounding, and does not affect Search. Leave it allowed if you want Gemini to use your pages.
- 03
Say clearly what you do and for whom
Give each product and use case a page that states the category, the audience and the main alternatives in plain words. Answers repeat what they can find and confirm.
- 04
Publish comparison and alternatives pages
Fair “X vs Y” and “alternatives to X” pages match the way buyers ask, and give the engine a source for exactly those prompts.
- 05
Earn mentions where the engine looks
Filter the Sources page to Gemini and turn on “Gap analysis only”. The review sites, forums and articles listed there cite competitors and not you.
- 06
Answer the question in the first lines
Lead with a direct answer, then the detail. Short definitions, FAQs and tables are easier to quote than long narrative.
- 07
Keep key pages current
Show a visible update date and refresh pages when prices or features change. Outdated facts on your own site tend to reappear in answers.
- 08
Work through the Action plan
Rankry orders the work in three steps: Fix your website, Win open questions, Beat your competitors. Add actions to Tasks, and draft pages for open questions in Content Studio.
Explore Rankry
Go deeper
What is Gemini visibility tracking?
It is measuring how often Google’s Gemini names your brand when people ask for recommendations in your category, where you appear in its answer, how it describes you and which pages it relies on. Rankry asks Gemini your prompts through Google’s Gemini API with Google Search grounding, stores every answer and tracks the results run by run.
Does Gemini use Google Search rankings?
Gemini can ground its answers in Google Search, building on the results of a search it runs. That makes Google indexing and rankings more relevant to Gemini than to most chat assistants, but it is not a copy of the search results: Gemini still chooses which brands to name. Rankry stores the grounding sources for each answer, so you can see which pages Gemini actually used.
Why does my brand show up in AI Overviews but not in Gemini?
Because they are separate surfaces that write separate answers. AI Overviews summarize Google results for a query, while Gemini is an assistant that answers a question and decides for itself when to search. The same topic can name different brands in each. Rankry tracks Gemini, AI Overviews and AI Mode separately, so you can see where you are present and where you are not.
Which sources does Gemini trust?
Google does not publish a trust list for Gemini. What you can see is which pages it grounded on for your prompts. Rankry stores the grounding source URLs for every answer that used Google Search, and the Sources page, filtered to Gemini, ranks those domains by usage with their type and whether they are Yours, a Gap or Mixed.
Can I track Gemini visibility across countries and languages?
Yes, one market per project. Each project has one location, which Rankry passes to Gemini as context in the instruction, and Global projects get none. Rankry writes its suggested prompts in English, but you can add or import prompts in any language. To compare countries, create a project for each; the number of projects is set by your plan.
How does Gemini describe my brand versus competitors?
Each Gemini answer gets a Positive, Neutral or Negative label from the specific claims it makes about your brand, and Rankry stores the reason Gemini gave for each brand it named. On the Compete page you can compare your visibility, position and sentiment with each tracked competitor, and filter the leaderboard to Gemini.
Does Rankry show the full Gemini answer?
Yes, for every new run. The prompt panel shows “Full answer”, Gemini’s verbatim reply, next to the brands as Gemini ranked them and the grounding sources. Runs from before October 22, 2026 kept the brands, reasons and sources but not the reply word for word.
How often does Rankry check Gemini?
Reports re-run automatically every day, or every 3 or 7 days if you choose, and new prompts are answered right away when you add them. Every run is kept in prompt history for your plan’s history window.
Does blocking Google-Extended remove me from Gemini?
Google-Extended is a robots.txt token that lets sites opt out of their content being used for Gemini training and for grounding Gemini answers. It is not a crawler and does not affect Google Search, AI Overviews or AI Mode. If you want Gemini to be able to use your pages, leave it allowed. Rankry’s AI Readiness audit checks your robots.txt rules for Google-Extended among other AI agents.
How can I improve my visibility in Gemini?
Make sure Googlebot can crawl and index your key pages, publish clear category, comparison and alternatives pages, add structured data that states who you are, and earn mentions on the sites Gemini grounds on in your category. Then use Rankry’s Sources page and Action plan to close the specific gaps, and check indexing with URL Inspection if you connect Search Console.
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