Perplexity · AI visibility
Perplexity rank tracker: mentions, position and sources
Perplexity is built around search, so the sources matter as much as the names. Rankry asks Perplexity your buyers’ questions through its Agent API and records whether you are named, where you rank, how you are described and every source in its search results.
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UGC Planner in Perplexity
Last 30 days29%+5 pts
Visibility in Perplexity
- Position when named#2.0
- Share of voice24%
- Sentiment70/100
- Gap sources9 domains
Sample data
In short
Perplexity rank tracking is measuring how often Perplexity names your brand in answers to buyer questions, where you rank, and whether your site is among its sources. Rankry asks Perplexity through its Agent API, stores the search results behind each answer and the full answer for every new run, and shows which domains feed answers that name your competitors instead of you.
What it means
What does Perplexity visibility mean?
On Perplexity, visibility is several measurements, and because answers come from search, sources carry more weight than on most engines.
Mention
Your brand is named in the Perplexity answer. Visibility is the share of Perplexity answers to your prompts that name you.
Position
Where you sit among the brands Perplexity names, in the order the answer ranks or presents them. #1 is the first brand named.
Source
A web page the answer draws on or links to. Your site can be a source while Perplexity recommends someone else, and you can be named without being cited.
Sentiment
The tone of each answer about you, labelled Positive, Neutral or Negative from the specific claims Perplexity makes about your brand.
Share of voice
Your mentions as a share of all mentions of you and the competitors you track. It shows who Perplexity names most among your rivals.
Who wins the prompt
The brands Perplexity names instead of you, how often and in what position. Any of them can become a tracked competitor in one click.
Why Perplexity is different
How is Perplexity different from other AI engines?
Perplexity is an answer engine: it searches first and writes from what it finds. These are patterns, not guarantees.
Search comes first
Perplexity answers from live search results and shows its sources with the answer. The pages it finds shape which brands it names.
Being a source is not being named
Perplexity can use your page as a source while recommending a competitor, or name you from someone else’s review. Rankry tracks both, so you can tell which problem you have.
Specific pages beat famous names
A clear, specific page that answers the question can be picked over a better-known brand with a vague homepage. Comparison, pricing and how-to pages often do well here.
Fresh pages get picked up
Because answers come from live search, new and updated pages can start appearing as sources without waiting for a model update.
What Rankry tracks
What does Rankry track in Perplexity?
Each run records Perplexity’s full answer for every prompt, with close attention to the sources behind it.
- Whether Perplexity names your brand, prompt by prompt
- Your position when you are named
- Sentiment of every answer: Positive, Neutral or Negative
- The brands Perplexity names instead of you, with its reasons
- Every source in Perplexity’s search results for the answer
- The full answer text for every new run
- Every run kept in prompt history, per engine
- Share of voice against your tracked competitors
- Gaps turned into an Action plan and Tasks
Metrics
Which Perplexity metrics does Rankry report?
These are the numbers in the product, how each is calculated and what it tells you. On Perplexity, read Sources next to Visibility: the two together show whether you lack mentions, sources, or both.
| Metric | What it means | Why it matters |
|---|---|---|
| Visibility | Share of Perplexity answers to your prompts that name your brand. Each answer counts once, whatever your position in it. | Your baseline. If the engine rarely names you, work on coverage before position or tone. |
| Position | Your average rank in Perplexity answers that name you. Lower is better: #1 means you are named first. | People read answers top-down. Being the fifth of six brands rarely wins the click. |
| Share of voice | Your mentions divided by the mentions of you plus your tracked competitors. The Compete page can split it by engine. | Shows whether you are gaining or losing ground against the specific brands you compete with. |
| Sentiment | Share of answers naming you whose claims about you read mostly positive. Every answer also gets a Positive, Neutral or Negative chip. | A mention that comes with a caveat or an outdated fact can cost more than it earns. |
| Diversity | How many of the engines you run name you at least once, out of all engines run. | Tells you whether Perplexity is one of the engines you are missing from, or one you already win. |
| Sources | The domains Perplexity answers cite in your current report, typed You, Competitor, Review, Forum, Reference or Editorial, with status Yours, Gap or Mixed. | Gap sources cite competitors and not you: a concrete list of places to earn a mention. |
| Head-to-head | Your win rate against one tracked competitor on the prompts where you both appear, judged by average position. | Tells you which rival to work on first, and on which prompts they beat you. |
Monitoring over time
How often do Perplexity citations change?
They can change from one run to the next, because each answer is built from live search. That is why the sources are kept for every run, not just the latest one.
Sources per run
Each Perplexity answer in prompt history keeps its own source list, so you can compare which domains Perplexity used on any two runs for the same prompt.
The current picture on Sources
The Sources page summarizes the domains cited in your current report, with type, usage, status and top URLs. It is a snapshot of the latest report, not a trend chart.
A steady schedule
Reports re-run automatically every day, or every 3 or 7 days if you choose, and new prompts are answered right away.
Proof that new pages landed
Publish a page, add a prompt it should answer, and see on the first run whether Perplexity used it as a source and named you.
Methodology
How does Rankry measure Perplexity visibility?
Through Perplexity’s Agent API, not the consumer app. Here is how each number is produced.
- 01
Prompt sent to the Agent API
Each prompt goes to Perplexity’s Agent API with the fast preset, exactly as written. No account, no history. The model the preset ran is stored with each answer.
- 02
Search results captured
Rankry stores the search results Perplexity returns with each answer, with title and URL, as that answer’s sources.
- 03
Location as context
For projects with a location, the instruction says which city, state and country the buyer is asking from. Global projects get no location line.
- 04
One answer per prompt per run
Each prompt is asked once on each run. The trend comes from comparing runs over time.
- 05
Brands read in order
A separate model lists the brands Perplexity named in the order it ranked them, with its reasons. Sources are matched to brands by domain.
- 06
Sentiment and full answer stored
Each answer is labelled Positive, Neutral or Negative from the claims it makes about you, and the full answer is stored for every new run.
Perplexity tracking at a glance
| Question | Answer |
|---|---|
| Access | Perplexity Agent API, fast preset |
| Model | Whichever model the preset runs, stored per answer |
| Answers per run | One per prompt |
| Location | City, state and country in the instruction; none for Global projects |
| Sources captured | The search results returned with each answer |
| Stored per run | Full answer text (every new run), brands in order with reasons, sources, sentiment |
| Schedule | Daily by default; choose every 3 or 7 days. New prompts answered right away |
Prompts to monitor
Which prompts should I track in Perplexity?
People use Perplexity for research: comparisons, prices, reviews and “what do people use” questions. Here is a set for our example brand UGC Planner, a deal tracker for UGC creators; Rankry writes a set like this from your site at onboarding.
- 01Best deal tracking software for UGC creators
- 02What tools do UGC creators use to manage brand deals?
- 03UGC creator CRM comparison
- 04Collabstr vs Billo vs SproutUGC fees for creators
- 05Average UGC video rates in 2026
- 06How to track UGC usage rights and expiry dates
- 07Notion alternatives for UGC creators
- 08What do UGC creators on Reddit use to track deals?
- 09Is Brkaway legit for UGC creators?
- 10UGC invoice and payment tracking app
How to improve
How do I get cited by Perplexity?
Earn a place among its sources: publish clear, current pages that answer the question, make sure Perplexity can read them, and close the source gaps Rankry surfaces.
- 01
Fix what stops AI from reading you
Run Rankry’s AI Readiness audit: 36 checks across crawl access, rendering, structured identity, content architecture, citation readiness and freshness, graded A to F. Content that only appears after JavaScript runs is hard for many AI crawlers to read.
- 02
Let PerplexityBot and Perplexity-User in
PerplexityBot indexes pages so they can appear in Perplexity’s search results, and Perplexity-User fetches a page when a question needs it. Perplexity says PerplexityBot is not used to train AI models. Rankry’s AI Readiness audit checks your robots.txt rules for PerplexityBot.
- 03
Say clearly what you do and for whom
Give each product and use case a page that states the category, the audience and the main alternatives in plain words. Answers repeat what they can find and confirm.
- 04
Publish comparison and alternatives pages
Fair “X vs Y” and “alternatives to X” pages match the way buyers ask, and give the engine a source for exactly those prompts.
- 05
Earn mentions where the engine looks
Filter the Sources page to Perplexity and turn on “Gap analysis only”. The review sites, forums and articles listed there cite competitors and not you.
- 06
Answer the question in the first lines
Lead with a direct answer, then the detail. Short definitions, FAQs and tables are easier to quote than long narrative.
- 07
Keep key pages current
Show a visible update date and refresh pages when prices or features change. Outdated facts on your own site tend to reappear in answers.
- 08
Work through the Action plan
Rankry orders the work in three steps: Fix your website, Win open questions, Beat your competitors. Add actions to Tasks, and draft pages for open questions in Content Studio.
Explore Rankry
Go deeper
How do I track my brand in Perplexity?
Add the prompts your buyers ask, or let Rankry write them from your site, and pick Perplexity as one of the engines. Rankry asks each prompt through Perplexity’s Agent API, records whether your brand is named and in what position, labels the sentiment, and stores the search results and the full answer. Reports re-run automatically every day, or every 3 or 7 days if you choose, and every run is kept in prompt history.
Why does Perplexity cite my site but not mention my brand?
Because using a page as a source and recommending a brand are different decisions. Perplexity may take a fact from your blog post and still recommend a competitor that a review site ranked higher. Rankry shows both sides: whether your domain is in the answer’s sources, and whether your brand is among the brands named. When you are a source but not named, work on pages that state clearly what you offer and who it is for.
What’s the difference between Perplexity sources and citations?
Perplexity shows a list of sources for each answer and numbers some of them inline next to specific claims. Rankry stores the search results the Agent API returns with each answer, which is that source list, and uses them on the Sources page and in prompt history. It does not separate inline-numbered sources from the rest of the list.
Which domains does Perplexity cite most in my category?
Filter the Sources page to Perplexity. It ranks the domains in your current report by usage, with their type (You, Competitor, Review, Forum, Reference, Editorial), the engines that used them and whether they are Yours, a Gap or Mixed. Open a domain to see its top URLs and sample answers.
How do I get cited by Perplexity?
Publish specific, current pages that answer the question directly, such as comparisons, pricing pages and how-to guides, and make sure PerplexityBot can read them. Then earn mentions on the review sites and forums Perplexity already uses for your prompts: turn on “Gap analysis only” on the Sources page to see the ones that cite competitors but not you.
Does domain authority matter in Perplexity?
Perplexity does not publish a ranking formula. Strong, well-linked sites often appear among its sources, but a clear page that answers the exact question can be picked over a bigger site with a vague one. Rather than a generic authority score, use the Sources page to see which domains Perplexity actually uses for your prompts.
How often do Perplexity citations change?
They can change between runs, because each answer is built from live search. Rankry keeps the sources of every answer in prompt history, so you can compare any two runs for the same prompt. Reports re-run automatically every day, or every 3 or 7 days if you choose, and the Sources page summarizes the current report.
Can I track competitors’ Perplexity citations?
Yes. On the Sources page, filtered to Perplexity, a domain with status “Gap” appears in answers that name a competitor but not you, and the domain panel splits its answers into “About you” and “About competitors”. The Compete page adds share of voice per engine and head-to-head win rates against each tracked competitor.
Does Rankry use Perplexity Sonar?
No. Rankry asks Perplexity through its Agent API with the fast preset, and stores the model the preset used with each answer. The source list comes from the search results the Agent API returns.
Can I see how much traffic Perplexity sends me?
Yes, with AI Traffic on Pro. Add a small script (under 5 KB, no cookies) and Rankry counts visits referred by Perplexity and other AI platforms, with landing pages, countries, devices and engagement. For Perplexity visitors it can also show the query they asked, read from the referrer.
See how Perplexity names and cites your brand
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