Claude · AI visibility
Claude rank tracker: is your brand the one Claude names?
Rankry asks Claude your buyers’ questions through Anthropic’s API with web search available, then records whether Claude names you, where you rank, how it describes you, and which sources and competitors it relies on. Every run is kept, so you can see Claude’s answers change.
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UGC Planner in Claude
Last 30 days25%+4 pts
Visibility in Claude
- Position when named#3.1
- Share of voice20%
- Sentiment67/100
- Named most insteadNotion
Sample data
In short
Claude rank tracking is measuring how often Anthropic’s Claude names your brand in answers to buyer questions, and in what position. Rankry asks Claude your prompts through Anthropic’s API with its web search tool, keeps the full answer for every new run, and reports visibility, position, sentiment, the sources Claude cites and the competitors it names instead of you.
What it means
What does Claude brand visibility mean?
Claude visibility is several measurements, not one. Each answers a different question about how a buyer who asks Claude for a recommendation hears about you.
Mention
Your brand is named in the Claude answer. Visibility is the share of Claude answers to your prompts that name you.
Position
Where you sit among the brands Claude names, in the order the answer ranks or presents them. #1 is the first brand named.
Source
A web page the answer draws on or links to. Your site can be a source while Claude recommends someone else, and you can be named without being cited.
Sentiment
The tone of each answer about you, labelled Positive, Neutral or Negative from the specific claims Claude makes about your brand.
Share of voice
Your mentions as a share of all mentions of you and the competitors you track. It shows who Claude names most among your rivals.
Who wins the prompt
The brands Claude names instead of you, how often and in what position. Any of them can become a tracked competitor in one click.
Why Claude is different
How does Claude decide which brands to recommend?
Nobody outside Anthropic sees the full logic, but Claude’s answers show consistent habits. These are patterns, not guarantees, and they are why Claude often differs from ChatGPT for the same prompt.
It qualifies more
Claude often adds conditions (“if you need X, choose Y”) or declines to crown a single winner. A brand with a vague or thin profile tends to be left out rather than guessed at.
It leans on what it can verify
When Claude searches, it cites the pages behind its claims. Brands described consistently on their own site and on independent sources are easier for it to recommend with confidence.
Search is optional
Claude can answer from training or run a web search first. Rankry allows one search per answer and lets Claude choose, so some answers carry citations and some do not.
Claude visibility is not ChatGPT visibility
Different models, training data and search produce different shortlists. A brand named first by ChatGPT can be missing from Claude for the same prompt, which is why Rankry never blends engines into one score.
What Rankry tracks
What does Rankry track in Claude?
Each run records Claude’s full answer for every prompt, then breaks it down so you can see movement, not just a snapshot.
- Whether Claude names your brand, prompt by prompt
- Your position when you are named
- Sentiment of every answer: Positive, Neutral or Negative
- The brands Claude names instead of you, with its reasons
- Claude’s inline citations and its web search results
- The full answer text for every new run
- Every run kept in prompt history, per engine
- Share of voice against your tracked competitors
- Gaps turned into an Action plan and Tasks
Metrics
Which Claude visibility metrics does Rankry report?
These are the numbers in the product, how each is calculated and what it tells you. Every one can be read for Claude alone or next to the other eight engines.
| Metric | What it means | Why it matters |
|---|---|---|
| Visibility | Share of Claude answers to your prompts that name your brand. Each answer counts once, whatever your position in it. | Your baseline. If the engine rarely names you, work on coverage before position or tone. |
| Position | Your average rank in Claude answers that name you. Lower is better: #1 means you are named first. | People read answers top-down. Being the fifth of six brands rarely wins the click. |
| Share of voice | Your mentions divided by the mentions of you plus your tracked competitors. The Compete page can split it by engine. | Shows whether you are gaining or losing ground against the specific brands you compete with. |
| Sentiment | Share of answers naming you whose claims about you read mostly positive. Every answer also gets a Positive, Neutral or Negative chip. | A mention that comes with a caveat or an outdated fact can cost more than it earns. |
| Diversity | How many of the engines you run name you at least once, out of all engines run. | Tells you whether Claude is one of the engines you are missing from, or one you already win. |
| Sources | The domains Claude answers cite in your current report, typed You, Competitor, Review, Forum, Reference or Editorial, with status Yours, Gap or Mixed. | Gap sources cite competitors and not you: a concrete list of places to earn a mention. |
| Head-to-head | Your win rate against one tracked competitor on the prompts where you both appear, judged by average position. | Tells you which rival to work on first, and on which prompts they beat you. |
Monitoring over time
Can you monitor Claude answers over time?
Yes, and that is where most of the value is. A manual check tells you what Claude said once. Monitoring shows what changed, when, and whether your fixes worked.
Answer drift
Claude’s answers change as Anthropic updates its models and as the web changes. Scheduled runs, daily by default, with 3-day and 7-day options, show when your visibility or position moves, prompt by prompt.
Wrong or outdated descriptions
The full answer for every new run shows exactly what Claude said about you, and each answer’s sentiment comes from the specific claims it made. That is the evidence you need to fix a page or a listing.
Competitors moving in
When a rival starts taking your place, it shows in “Who wins this prompt” and on the Compete page, with share of voice and head-to-head against each tracked competitor.
Proof your fixes landed
After you publish or update pages, compare runs in prompt history to see whether Claude starts citing them and naming you. New prompts are answered right away, so you can add a prompt for a new page the day it ships.
Methodology
How does Rankry measure Claude visibility?
No black box. Here is how each Claude number is produced, so you can trust a change enough to act on it.
- 01
Prompts sent through Anthropic’s API
Each prompt goes to Claude through Anthropic’s Messages API as the user message, exactly as written. No logged-in account, no browser and no chat history.
- 02
Web search tool, one search
Claude has Anthropic’s web search tool with a limit of one search per answer, and decides for itself whether to use it.
- 03
Location as context
For projects with a location, the instruction says which city, state and country the buyer is asking from. Global projects get no location line.
- 04
One answer per prompt per run
Each prompt is asked once on each run. The trend comes from comparing runs over time, not from repeated samples.
- 05
Brands, sources and sentiment read
A separate model lists the brands in the order Claude ranked them, with its reasons. Claude’s citations and search results are stored as sources, and each answer is labelled Positive, Neutral or Negative from the claims it makes about you.
- 06
Kept per engine
Claude results stay separate from the other eight engines in prompt history, the Model comparison table and the Compete page, so you can read Claude’s trend on its own.
Claude tracking at a glance
| Question | Answer |
|---|---|
| Access | Anthropic Messages API with the web search tool |
| Searches per answer | Up to one; Claude decides |
| Answers per run | One per prompt |
| Location | City, state and country in the instruction; none for Global projects |
| Sources captured | Inline citations plus web search results |
| Stored per run | Full answer text (every new run), brands in order with reasons, sources, sentiment |
| Schedule | Daily by default; choose every 3 or 7 days. New prompts answered right away |
Prompts to monitor
Which prompts should I track in Claude?
People tend to give Claude longer, more considered questions, often asking it to compare or weigh options. Here is a set for our example brand UGC Planner, a deal tracker for UGC creators. Rankry writes a set like this from your site at onboarding, and you can add your own or import a CSV.
- 01I run a small UGC business. What should I use to track brand deals and payments?
- 02Compare the best deal management tools for UGC creators, with pros and cons
- 03Is it worth paying for a UGC deal tracker, or is a spreadsheet enough?
- 04What are good alternatives to Notion for UGC creators?
- 05Help me choose between Collabstr and Billo for finding UGC work
- 06What should a UGC creator’s contract say about usage rights?
- 07Which apps help UGC creators send invoices and chase late payments?
- 08What’s a simple system for managing UGC briefs, drafts and deadlines?
- 09Brkaway vs SproutUGC for UGC creators
- 10Recommend a tool for a UGC creator who works with 20 brands a month
How to improve
How do I rank in Claude?
There are no keyword tricks. You improve Claude visibility by giving it more to verify, then closing the gaps Rankry surfaces.
- 01
Fix what stops AI from reading you
Run Rankry’s AI Readiness audit: 36 checks across crawl access, rendering, structured identity, content architecture, citation readiness and freshness, graded A to F. Content that only appears after JavaScript runs is hard for many AI crawlers to read.
- 02
Let Anthropic’s search agents in
Claude-SearchBot indexes pages for Claude’s search results, and Claude-User fetches a page when a question needs it. ClaudeBot is Anthropic’s training crawler: blocking it affects training, not search. The older anthropic-ai token is legacy.
- 03
Say clearly what you do and for whom
Give each product and use case a page that states the category, the audience and the main alternatives in plain words. Answers repeat what they can find and confirm.
- 04
Publish comparison and alternatives pages
Fair “X vs Y” and “alternatives to X” pages match the way buyers ask, and give the engine a source for exactly those prompts.
- 05
Earn mentions where the engine looks
Filter the Sources page to Claude and turn on “Gap analysis only”. The review sites, forums and articles listed there cite competitors and not you.
- 06
Answer the question in the first lines
Lead with a direct answer, then the detail. Short definitions, FAQs and tables are easier to quote than long narrative.
- 07
Keep key pages current
Show a visible update date and refresh pages when prices or features change. Outdated facts on your own site tend to reappear in answers.
- 08
Work through the Action plan
Rankry orders the work in three steps: Fix your website, Win open questions, Beat your competitors. Add actions to Tasks, and draft pages for open questions in Content Studio.
Explore Rankry
Go deeper
Can you track brand mentions in Claude?
Yes. Rankry asks Claude your prompts through Anthropic’s API with web search available, and for every answer records whether your brand is named, your position, the sentiment, the sources Claude cited and the competitors it named. Reports re-run automatically every day, or every 3 or 7 days if you choose, every run is kept in prompt history, and the full answer is stored for every new run.
How does Claude decide which brands to recommend?
Anthropic does not publish a ranking formula. In practice Claude tends to recommend brands it can describe confidently and verify, often adds conditions such as “if you need X, choose Y”, and cites the pages behind its claims when it searches. Rankry stores Claude’s reason for each brand it names, which shows you what it based the recommendation on.
Does Claude search the web?
It can. Through Anthropic’s API, Claude has a web search tool, and in Rankry it may run one search per answer. When it searches, its answer cites the pages it used, and Rankry stores those citations and the search results as sources. When it answers from training alone, there are no sources, and that is visible on the answer.
What is a Claude mention rate and how is it calculated?
In Rankry it is called Visibility: the share of Claude’s answers to your prompts that name your brand. Each answer counts once, whatever your position. If Claude names UGC Planner in 10 of 40 answers in the period, Claude visibility is 25%. Position, your average rank when named, is reported separately.
Mentions vs citations in Claude: what’s the difference?
A mention is your brand name in the answer. A citation is a web page Claude links to as a source. You can be cited without being named (Claude used your article but recommended someone else) or named without being cited (it recommended you from memory). Rankry tracks both: Visibility counts mentions, and the Sources page shows whether your domain is cited and which domains cite competitors instead.
Which competitors does Claude shortlist in my category?
Every prompt has a “Who wins this prompt” panel with the brands Claude named, their share of answers and their position when named. Rankry also picks your competitors automatically from your first report, and you can add any brand that appeared in your answers. The Compete page then shows the leaderboard, share of voice per engine and head-to-head win rates.
Does Rankry show the full Claude answer?
Yes, for every new run. The prompt panel shows “Full answer”, Claude’s verbatim reply, next to the brands as Claude ranked them, its reasons and the sources. Runs from before October 22, 2026 kept the brands, reasons and sources but not the reply word for word.
How often does Rankry check Claude?
Reports re-run automatically every day, or every 3 or 7 days if you choose, and the dashboard shows the next scan. New prompts are answered right away when you add them.
Is Claude visibility different from ChatGPT visibility?
Often, yes. The same prompt can name your brand in ChatGPT and skip it in Claude, because each uses a different model and different search. Rankry keeps every engine separate. The Model comparison table shows your visibility, position and sentiment per engine side by side, so you can see whether Claude is where you are losing.
How do I rank in Claude?
Give Claude more to verify. Allow Claude-SearchBot and Claude-User to read your key pages, publish clear category, comparison and alternatives pages, keep facts like pricing current, and earn accurate mentions on the review sites and articles Claude cites. Rankry’s Sources page shows those sites, and the Action plan orders the work in three steps.
See how Claude ranks your brand
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