Plain-language definitions of the terms behind AI visibility, GEO, and AEO. Each entry explains what the concept is, why it matters, how to measure it, and how Rankry helps.
AI visibility is how often, how prominently, and how positively AI engines like ChatGPT, Claude, Gemini, Perplexity, and Grok mention, cite, and recommend your brand when people ask them buyer-intent questions.
LLM analytics is the practice of measuring and analyzing how large language models like ChatGPT, Claude, and Gemini represent a brand: whether they mention it, how they rank it, what they say about it, and which sources they cite.
AI brand monitoring is the ongoing tracking of how AI engines mention, describe, rank, and recommend your brand across the prompts your buyers actually ask.
LLM citation tracking is the practice of monitoring which sources AI engines cite when they answer a question, and whether your domain is among them.
AI share of voice is the percentage of AI-generated answers in your category that include your brand, measured against the competitors who appear in the same answers.
Generative engine optimization (GEO) is the practice of structuring your content, brand signals, and technical setup so that generative AI engines mention, cite, and recommend you in their answers.
Answer engine optimization (AEO) is the practice of structuring content so that answer engines, including AI assistants and AI-powered search, return your brand or page as the answer to a question.
AI search monitoring is the ongoing tracking of how your brand appears in AI-powered search and answer experiences, including ChatGPT search, Perplexity, and Google AI Overviews.
AI rank tracking is the measurement of where your brand lands inside an AI answer when it appears: named first, listed as an alternative, or buried at the end.
Prompt tracking is the practice of monitoring how AI engines answer specific, fixed prompts over time, so you can see how your brand’s presence, position, and sentiment change for the exact questions your buyers ask.
AI recommendation tracking measures how often AI engines actively recommend your brand as a choice, not merely mention it in passing.
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