AI visibility is how often, how prominently, and how positively AI engines like ChatGPT, Claude, Gemini, Perplexity, and Grok mention, cite, and recommend your brand when people ask them buyer-intent questions. It is the AI-era equivalent of search visibility, measured inside the answer itself rather than on a results page.
Buyers increasingly ask an AI assistant for recommendations before they ever reach a search engine or your website. If the AI does not surface your brand, you are invisible at the exact moment a purchase decision is forming, and you never see the lost demand in your analytics. AI visibility is becoming a distinct growth channel that traditional SEO metrics do not capture.
You measure AI visibility by running a representative set of buyer-intent prompts through each AI engine on a schedule and parsing the answers. For every answer you record whether your brand appears, where it sits, how it is described, and which competitors show up instead. Because engines disagree, the only honest measurement keeps each model separate and trends it over time.
Rankry is an AI visibility analytics platform built for exactly this measurement, across every major engine in one place.