LLM citation tracking is the practice of monitoring which sources AI engines cite when they answer a question, and whether your domain is among them. On engines that show their sources, like Perplexity and Google AI Overviews, being cited is how you earn durable visibility and referral traffic.
When an AI cites a source, it both justifies its answer and sends an interested reader toward that page. If competitors own the citations for your category, they capture the credibility and the click while you stay invisible. Tracking citations turns "improve our AI presence" into a concrete list of pages to earn.
Citation tracking runs your buyer-intent prompts through citation-showing engines and records every source URL in each answer. From that you compute citation share, the percentage of cited sources pointing to your domain, and a source gap: the domains competitors are cited in that you are not.
Rankry captures the sources behind every answer so you can see and grow your citation share.