Generative engine optimization (GEO) is the practice of structuring your content, brand signals, and technical setup so that generative AI engines mention, cite, and recommend you in their answers. It is the AI-era counterpart to SEO, aimed at the generated answer rather than the ranked link.
Generative engines increasingly sit between buyers and the open web, answering questions directly instead of returning ten links. If your brand is not part of what they generate, you lose demand upstream of your funnel. GEO is how you compete for that position, and like SEO it is a discipline, not a one-time fix.
You measure GEO by tracking the outcomes it targets: mention rate, recommendation rate, position, citation share, and competitive share of voice across each engine. Because GEO work pays off as model and source signals update, the right read is a trend over time tied to the specific changes you shipped.
Rankry is the measurement and action layer for GEO: it shows what to fix and whether it worked.