Competitor tracking records which rival brands AI engines name and recommend in the same answers you compete for, and how often they beat you head-to-head. It turns "are we winning the AI channel" into a specific, measurable answer.
For every tracked prompt, Rankry logs which competitors appear, in what position, and whether they were recommended over you. It computes a head-to-head win rate against the rivals you choose and your share of voice in the category, all broken down per engine.
| Field | What it holds |
|---|---|
| Competitors named | Rival brands appearing in each answer. |
| Head-to-head win rate | How often a rival beats you, prompt by prompt. |
| Share of voice | Your slice of category mentions versus rivals. |
| Per-engine view | Competitive standing by model. |
| Gap prompts | Prompts where a competitor wins and you are absent. |
A founder tracks five named competitors. The dashboard shows one rival winning 70 percent of head-to-head prompts on Gemini specifically. They dig into the gap prompts, find a missing comparison page, publish it, and the win rate evens out.