Category battleground
Category battleground compares your average place with each competitor’s, one prompt category at a time. It answers: which topics do I own, and which ones are rivals taking?
What you see
Section titled “What you see”A table with “Your average ranking vs competitors across prompt categories (avg. position)”:
- Category: the categories your prompts are filed under.
- You: your average place in that category, as a colored pill. Green means you lead, amber means you’re tied for the lead, red means a competitor ranks ahead of you. Hover the pill to see which.
- One column per competitor, shown by its icon in leaderboard order. Hover an icon for the brand’s name.
- A dash (
—) means the brand wasn’t ranked on any prompt in that category during the period.
Rows are sorted by your average place, best first, with categories where you aren’t ranked at the bottom. Click a row with an arrow to open the prompts inside it, each with every brand’s place on that prompt.
Under the table, two counts: categories you lead and categories they lead.
Category battleground always counts every engine; the model filter doesn’t change it.
How it’s calculated
Section titled “How it’s calculated”- Per prompt: Rankry averages each brand’s place on the prompt across the engines that ranked it in the period.
- Per category: it averages those prompt figures over the category’s prompts where the brand was ranked, and rounds to one decimal.
- Your color: your category figure is compared with the best competitor figure in the same row. Lower wins; equal is a tie. If no competitor is ranked in the category, you lead it.
A category appears once any brand, you or a rival, is ranked on one of its prompts.
Edge cases
Section titled “Edge cases”- Strong numbers on thin data. Only prompts where a brand is ranked count toward its figure. A rival ranked first on one prompt and absent from nine others still shows 1.0. Open the row to see how many prompts are behind a number.
- Ties count as leads. An amber pill (tied for the lead) counts toward “categories you lead”.
- Absent counts as losing. A category where you’re not ranked at all counts toward “categories they lead”.
How to use it
Section titled “How to use it”- Red rows first, in the categories closest to what you sell. Open them to find the prompts where the rival ranks ahead.
- A dash in your column is a topic you’re missing from altogether. That’s a content gap: see Opportunities and Content Studio.
- Green rows with no rival ranked are open ground. You lead them by default, so keep the pages that earn them current.
- Pair it with Head-to-head to follow one rival from category down to individual prompts.