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Rankry Docs

Head-to-head

Head-to-head puts you against one competitor at a time, on the prompts where AI ranked you both. It answers: when we compete for the same question, who comes out on top, and on which prompts?

What you see

Section titled “What you see”
  • A picker reading “vs” and the competitor’s name. It opens on your highest-scoring competitor.
  • Your win rate (You win) on the left and theirs on the right, with a bar between them: your color, gray for ties, theirs.
  • Under the bar, the number of prompts compared and the tie share, for example “18 direct matchups · 11% tied”.
  • Two lists, Where you win and Where they win. Each row is a prompt with both average places under “You vs them”, such as “1.5 vs 3”. Three rows show at a time; scroll for more. Empty slots show a dash.

Head-to-head always counts every engine; the model filter doesn’t change it.

How it’s calculated

Section titled “How it’s calculated”
  1. Find the matchups. A matchup is a prompt where both brands were ranked in the period. They don’t have to be ranked by the same engine. A brand that’s mentioned without a place doesn’t count.
  2. Average each brand’s place. For each matchup, Rankry averages the brand’s place on that prompt across the engines that ranked it.
  3. Pick the winner. The lower average place wins the prompt. Equal averages are a tie.
  4. Work out the rates. Your win rate is your wins divided by the matchups, rounded to a whole percent, and the same for them. The tie share is whatever’s left of 100%.

Both lists are sorted by margin, so the most decisive wins come first.

Edge cases

Section titled “Edge cases”
  • 0 direct matchups: you and this competitor were never both ranked on the same prompt in the period. Both win rates read 0% and the bar shows 100% tied. There’s simply nothing to compare yet; try a longer period.
  • Few matchups: a win rate built on 3 prompts swings with every scan. Check the matchup count before you read much into the percentage.
  • Prompts only one of you is ranked on aren’t matchups. They show up in Visibility and Share of voice instead.

How to use it

Section titled “How to use it”
  • Start with the rival just above you on the leaderboard. Their Where they win list is your shortest path to overtaking them.
  • Open a losing prompt in Prompts and read the full answers: what the engine says about them, and which sources it cites.
  • Look for a pattern across the prompts you lose: the same topic, the same buyer stage, the same kind of question. Category battleground shows it by category.
  • Keep the prompts you win. Those pages and claims are working; don’t let them go stale.
Section titled “Related”