Competitive leaderboard
The Competitive leaderboard ranks you and every competitor you track by Rankry Score, with the metrics behind each score side by side. It answers: who leads, and on which metric do they beat you?
What you see
Section titled “What you see”| Column | What it shows |
|---|---|
| # | Place by Score. |
| Brand | Name and icon. Your row is tinted and marked You. |
| Visibility | Share of answers that named the brand, with a bar in the brand’s color. A share under half a percent shows as <1%. |
| Position | Average place in the answers that ranked the brand. Lower is better. 0 means no answer ranked it in the period. |
| Sentiment | Share of the brand’s mentions that were positive, out of 100. |
| Score | The brand’s Rankry Score. First place is green, second and third are blue. |
The card’s description says “Every brand in your category”. In practice the table holds you and the competitors you track.
Click a competitor’s row to open Prompts filtered to that brand, so you can read the answers that mention it. Your own row isn’t clickable.
One engine at a time
Section titled “One engine at a time”The picker on the card switches between All providers and a single engine; the header’s model filter sets it too. On one engine, Visibility, Position, Sentiment and Score come from that engine’s answers alone, and the table re-sorts. Diversity can’t be measured on a single engine, so each brand’s Score keeps its Diversity across all engines.
How it’s calculated
Section titled “How it’s calculated”Every figure covers the selected period and comes from the same answers for every brand. One answer is one engine’s reply to one prompt in one scan.
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Visibility: answers that named the brand, divided by all answers. Where the brand appears in the answer doesn’t matter.
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Position: the average place per engine, over the answers that ranked the brand. The overall figure averages the engines that ranked it.
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Sentiment: per engine, the share of the brand’s mentions that read positive. The overall figure averages the engines that described the brand.
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Score: the Rankry Score, in two steps:
- Quality = 40% position score + 35% sentiment + 25% diversity. The position score runs from 100 for an average place of 1 down to 0 for 10, and is 0 if the brand was never ranked.
- Score = quality × the square root of visibility, rounded.
For example, quality 80 with 25% visibility gives 80 × 0.5 = 40. Rarely named brands can’t score high, however well they’re described.
Diversity, the share of engines that named the brand, isn’t a column here but counts toward the Score. You’ll find it in Gap to leader and Performance radar.
If you tie with a competitor on Score, you’re listed above them.
How to use it
Section titled “How to use it”- If you’re not first, compare your row with the leader’s. The column with the widest gap is where you lose the most points; Gap to leader spells it out.
- High Visibility, weak Position means AI names you but lists you after others. Work on why you should be the first recommendation, not on being mentioned.
- Click a rival to read the answers that name them and see which pages and claims those answers lean on.
- Switch engines before you plan content. A brand that leads overall can trail badly on one engine.