Gap to leader
Gap to leader compares you with the brand at the top of the leaderboard on four metrics. It answers: how far behind am I, and on which metric?
What you see
Section titled “What you see”The card names the leader (“Your distance from” and the brand) and shows four rows: Visibility, Position, Sentiment and Diversity. Each row has:
- A pill: “−12% behind” in red, “5% ahead” in green, or Level when you match the leader exactly.
- A bar showing your figure against the leader’s. It’s full when you match or beat them.
- Both figures: “You 34% · Leader 46%”.
A line at the bottom names your Biggest gap, for example “Visibility (−12%). Focus here to climb rankings.”
When you are the leader, the card says “You’re the leader”, the rows show only your own figures, and there’s no pill or Biggest gap line.
The picker on the card switches between All providers and a single engine; the header’s model filter sets it too.
How it’s calculated
Section titled “How it’s calculated”The leader is the brand with the highest Rankry Score, the same brand that tops the leaderboard. It isn’t the best brand on each metric, so you can be ahead of the leader on one metric and still trail on Score.
| Row | Gap | Shown as |
|---|---|---|
| Visibility | Your share of answers minus the leader’s | Percentage points |
| Position | The leader’s average place minus yours, so a negative gap still means you’re listed later | Places, for example 1.4 |
| Sentiment | Your positive share minus the leader’s | Points out of 100 |
| Diversity | The share of engines that named you minus the leader’s | Percentage points |
On a single engine, the leader is the brand with the highest Score on that engine, which can differ from the overall leader. Diversity can’t be measured on one engine, so that row keeps both brands’ all-engine figures.
Edge cases
Section titled “Edge cases”- You’re never ranked in the period: your Position reads 0, the bar is empty and the row counts as behind.
- Biggest gap compares raw numbers. Position is measured in places and the other three as fractions, where a 30-point gap counts as 0.3. So a position gap of half a place outweighs a 40-point visibility gap. Treat the line as a pointer and read all four rows before you decide.
How to use it
Section titled “How to use it”Work on the row where you trail most, using the tool that fits it:
- Visibility: you’re missing from answers. Click the leader’s row in the leaderboard to see the prompts that name them, and check Sources for the sites engines cite when only rivals appear.
- Position: you’re named but listed after the leader. Read the leader’s answers in Prompts to see why engines put them first.
- Sentiment: answers describe you less favorably. Open the full answers to find the claims behind it.
- Diversity: some engines never name you. Model preferences shows which ones.
Switch engines to find where the gap is widest, and come back after a few scans to check it’s narrowing.