Opportunities

Opportunities answers two questions: what should I write for next, and what am I not tracking yet?

What you see

Three sections, one under another, five rows each. View all N opens the full list in a side panel with search.

In your prompts

Prompts you already track where no brand owns the answer yet. Each row shows the prompt, its opportunity label and a Write button. Click the prompt to open it on the Prompts page.

The label is one of two:

Open field: no tracked competitor is named in the answers.
Low competition: competitors appear, but none of them holds the answer.

Three small bars show the strength: Some, Good or Strong. Hover the label for the reason in numbers, for example “14 sources cited · no rival named · you not named”.

Write turns the prompt into a writing task and opens it in Content Studio. Clicking it again opens the same task. The section is hidden when no prompt qualifies.

What people ask AI

Real questions people asked ChatGPT and Google AI Overviews where the answer mentions you or one of your competitors, either by name or by citing their site.

Competitors only: answers that name a competitor but not you. These are the gaps.
Mentions you: answers that already name you.

Each row shows the question and platform, Named (the brands in the answer), AI Volume (monthly asks) and Add to prompts. You get up to 100 questions, highest AI Volume first, for your project’s country and language, refreshed at most once a day when you open the page.

The section reads No questions found yet. when nothing matches your brand or competitors yet, when your project’s location is Global (the lookup needs a country), or when your country or language isn’t covered. After you change your competitors, business name or location, the list clears and fills again at the next daily refresh.

Search Console

Google searches where your site showed up over the last 28 days (ending two days ago, as Search Console data arrives late), minus the ones you already track word for word. Rows are sorted by Impressions: how many times your site showed in Google for that search.

Without a connection, the section offers Connect Search Console. If Search Console returns nothing, it says so: check the connection and the site it is set to from Open Search Console.

How a prompt qualifies

In your prompts reads your latest report. A prompt is an opportunity when all three hold:

You’re named in 40% of its answers or fewer.
Its demand is at least the median of your prompts. Demand ranks how many unique sources the engines cited for it. When at least one in five of your prompts has search volume, volume makes up 30% of demand.
No competitor holds the answer. Either no tracked competitor is named (Open field), or the strongest one appears in 40% of answers or fewer, or only one or two competitors appear and neither is in more than 60% (Low competition).

Strength comes from a score out of 100:

100 × demand × (1 − 0.8 × strongest competitor's share) × (1 − your share)

60 and up is Strong, 40 to 59 is Good, below 40 is Some. Prompts still collecting answers are skipped.

The Opportunity column on the Prompts page uses the same rules. Hover the dash on any other prompt to see which rule it fails.

How to use it

Add to prompts (Add on phones) opens Add prompts with the question filled in. Pick the category and engines, check the cost in report requests, and save. New prompts are answered right away. The button then reads Added in every section where the same question appears.

A good routine: write for Open field prompts first, track the strongest Competitors only questions, then add high-impression Search Console searches that match what you sell.