Model preferences
Model preferences lays the engines side by side, each with its own ranking of you and your competitors. It answers: which engine favors which brand?
What you see
Section titled “What you see”The card reads “Your average position on each AI platform” and holds one column per engine, in a fixed order: ChatGPT, Gemini, Claude, Perplexity, Grok, Meta Muse, Copilot, Google AI Overviews, Google AI Mode. An engine appears only if it ranked at least one brand in the period, so engines outside your plan don’t show.
Each column lists you and every tracked competitor with an average place on that engine, best first:
- Pills are green for an average under 1.5 and blue up to 3.
- A dash (
—) means the engine never ranked that brand in the period. Those brands sit at the bottom. - Long lists scroll. Your row stays pinned to the bottom of the list, marked You, until you scroll to it.
At the foot of each column, Leader names the brand with the best average place on that engine, or “You”.
This card already shows every engine, so the model filter doesn’t change it.
How it’s calculated
Section titled “How it’s calculated”For each engine, a brand’s figure is its average place over that engine’s answers that ranked it during the period. Answers that don’t rank the brand don’t count, so the figure says how high a brand is placed when the engine lists it, not how often that happens.
If two brands share the best average on an engine, the one higher on the leaderboard is named Leader.
Edge cases
Section titled “Edge cases”- A strong figure on little data. An engine that ranked a brand once, in first place, shows 1.0. Check Visibility for that engine on the leaderboard to see how often the brand is named.
- A dash in your row means that engine never ranked you. It’s often the reason for a low Diversity.
- An engine missing from the card either isn’t in your plan or ranked none of the brands in the period.
How to use it
Section titled “How to use it”- Find your weakest engine: the column where your place is worst, or where you show a dash.
- Compare leaders across engines. If a rival leads on one engine and you lead on the rest, that engine is drawing on different sources. Filter Sources by that engine to see which sites it cites.
- Work on what each engine reads. Every engine answers with live web results, so the pages it cites shape who it ranks first. See AI engines.
- Check again after a few scans to see whether your place on that engine improves.