Performance trends
Performance trends charts Visibility, Position or Sentiment for you and every tracked competitor, one point per scan. It answers: is the gap between you and a rival opening or closing, and since when?
What you see
Section titled “What you see”- A switch for Visibility, Position and Sentiment.
- A chart with your brand as You and each competitor in the color it wears everywhere on the page, with a legend underneath.
- The caption “Your brand vs competitors · All providers”. This chart always counts every engine; the model filter doesn’t change it.
The chart changes shape with the amount of history:
- Up to 12 scan dates: grouped columns, one group per scan. Hover a column to see that brand’s value.
- More than 12: lines. Hover anywhere to see every brand’s value on that date. Dots mark each scan until there are more than 30.
On Position the chart is turned upside down so that higher is better: the axis reads #1 at the top, and the caption says “#1 is the top spot, so higher on the chart is better”. Hovering shows the average place, such as #2.4, or Not ranked for a scan where no answer ranked the brand.
How it’s calculated
Section titled “How it’s calculated”Each point is one scan on its own, not the period average the rest of Compete uses.
- Visibility: the share of that scan’s answers that named the brand.
- Position: the brand’s average place in that scan, averaged over the engines that ranked it.
- Sentiment: the share of the brand’s mentions in that scan that were positive, out of 100.
The chart covers every scan in the period, including a scan where some answers didn’t arrive. It also adds the last scan before the period, so the chart opens on where things stood coming in instead of starting from nothing. With columns, that scan is the first group, even though its date falls before the period.
Because competitor figures are read from stored answers, a competitor you’ve just added shows its full history at once. A competitor you removed and added again stays one line. A competitor you’ve stopped tracking disappears from the chart.
How to use it
Section titled “How to use it”- Read slopes, not single points. One scan can swing on how an engine happened to answer. Three scans in the same direction is a trend.
- Pick 90 days or 12 months to see enough scans, and compare with Momentum for the start-to-end change.
- Check after you ship content. Write the date in Notes, then watch the scans that follow it.
- All brands dip at once? That usually means an engine changed how it answers, not that you lost ground.