Topic
Analytics
7 articles on Analytics from the Rankry team.
Introducing AI Traffic: See the Visitors AI Sends to Your Site
Rankry now tracks the real visitors AI engines send you, not just what those engines say. One script, ten AI sources, geography, language, device, engagement, landing pages, and the query behind the visit, next to your visibility data.
Rankry Team · August 6, 2026
Which AI Sends the Most Traffic? ChatGPT vs Perplexity vs Gemini
ChatGPT sends 87.4% of AI referral traffic in Conductor's 2026 benchmark, but volume is not value: Gemini referrals grew 388% year over year and Perplexity skews to research intent. How to find your own mix.
Rankry Team · August 5, 2026
How to Track AI Referral Traffic in GA4 (2026 Guide)
The full GA4 setup for AI referral traffic: custom channel group, the regex, Explore for history, and GA4's native AI Assistant channel. Plus the two blind spots no configuration can close, and when a dedicated script is the better tool.
Rankry Team · August 4, 2026
Why Is My Direct Traffic Increasing? (It's Probably AI)
Direct traffic climbing with no campaign behind it is usually AI referrals GA4 has misfiled. Here is what sits inside your Direct bucket, four checks that tell AI from real direct, and the honest limit on what any tool can recover.
Rankry Team · August 4, 2026
Do AI Answers Actually Drive Traffic and Revenue? The Honest Data
AI referral traffic is about 1% of visits but converts 4-5x better than organic search. The honest data on whether AI answers drive revenue, and how to measure it on your own site.
Rankry Team · July 22, 2026
What Is AI Share of Voice and How to Measure It
AI Share of Voice is your slice of all brand appearances in AI answers. How to calculate it with a worked example, the three kinds that matter, what counts as good, and how to improve it.
Rankry Team · June 30, 2026
AI Referral Traffic: Does ChatGPT & Perplexity Send Visitors, and How to Track It
ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, and Google AI Overviews send real, high-intent visitors. Here is how to find them in GA4, set up tracking that survives the gaps, and why visibility and referral traffic are two different numbers.
Rankry Team · June 13, 2026